Coldwell Banker Chicora Advantage has grown to the company it is today through a continuing process of business evolution. Internal as well as external forces have contributed to its current position as a predominant full service real estate organization that offers quality real estate for sale in Myrtle Beach and the surrounding areas.
Development related endeavors were initiated by Chicora’s acquisition and completion of the second phase of Briarcliffe West and the introduction of BriarWood, the first true zero lot line patio home community in the Myrtle Beach area. The company later entered a joint venture with the John Crosland Company of Charlotte for the development of Woodlake Village, the Grand Strand’s first community that was planned exclusively for sale to retirees. Resort development endeavors included Sea Winds and Beach Colony condominium properties along with Indian Wells Golf Villas. The Chicora related companies of Springfield Development LLC and Brook Construction LLC have now created a number of communities such as Ashton Glenn, Hillsborough, SouthWood, Springfield, Collins Glenn, Cottages at Tilghman Beach, Cottages on Farrow Parkway, and The Oaks with more than a thousand homeowners. Commercial development has included the Briarwood Office Park and the Wicked Stick Golf Links.Organized in April 1972 by Tim Jemison and Paul Malone, both former members of the Arvida management team in Boca Raton, Florida, the company’s early business activities consisted primarily of contracts for planned community marketing and sales along with condominium management responsibilities in the Grand Strand area. Chicora then earned a reputation for integrity and strength in the Myrtle Beach, SC real estate industry by successfully handling numerous real estate asset management contracts for financial organizations such as the North Carolina National Bank, First Union Corporation and Mellon Bank N.A. as well as the International Paper Corporation. Company services were offered on properties as distant as Boca Raton, Hilton Head, Atlanta and Charlotte.
In 1999, Messrs. Jemison and Malone officially retired. Under the direction of the new CEO and President, Don Smith, real estate franchising was thoroughly examined and a decision was made to merge with the Coldwell Banker Roberts Agency to form Coldwell Banker Chicora Real Estate LLC. The new organization immediately became the largest real estate broker on the Carolina Coast and is among the top national performers in the Coldwell Banker franchise system. Gary Roberts remained as a vice president and principal in the combined company and is responsible for the Commercial Sales Division.
In 2017, the company merged with Coldwell Banker Sea Coast in Wilmington, N.C. and Coldwell Banker Advantage in Raleigh, N.C., giving a tremendous boost to the company's footprint and increasing the overall size to 36 offices and 1200 sales associates. Brian Moxey moved to Myrlte Beach and was promoted President of the new Coldwell Banker Chicora Advantage company, Don Smith continued as CEO and Rod Smith was promoted to Vice President Sales and Marketing. Today, Coldwell Banker Chicora Advantage staff offices between North Myrtle Beach and Georgetown, SC and are responsible for planning, development, sales, financial management and property supervision of properties along the entire 60 miles of the Grand Strand.
Throughout the years, company personnel have filled leadership positions in all areas of the community including Better Business Bureau, Chamber of Commerce, Coastal Carolina University, United Way and the Waccamaw Community Foundation as well as professional talent shared in numerous positions in the Coastal Carolinas Association of Realtors and Horry Georgetown Home Builders Association. Staff members contribute regularly to United Way, the American Red Cross and Habitat for Humanity.
The future will offer further evolution of employing our real estate knowledge and technology to an increasingly sophisticated and permanent Myrtle Beach area. The changes to be witnessed in our community during the next quarter century will surpass those that we have already witnessed. The company and its personnel will be prepared to stay abreast of these changing demands and business opportunities to allow for a continuing environment of successful business careers and client satisfaction.